“In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.” 
― Howard SchultzPour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

It is true. In the quest for ‘starting a business’, passion for what you do sometimes goes out of the window. A vision that lacks passion, is already on the path to downfall. Passion and belief are ingredients for a great brand-in-the-making.