Archives for the month of: June, 2013

Being able to express ourselves is so vital to the brand engineering process. It is in the DNA of each of us individually and collectively. Rahul Chawda, brand incubator at, has found his voice in an interesting activity. Check this out

Bloombox launches refreshed website that showcases its brand case studies –

Bloombox salutes Warren Buffet

“Warren Buffet. RESPECT” – Bloombox

“In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.” 
― Howard SchultzPour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

It is true. In the quest for ‘starting a business’, passion for what you do sometimes goes out of the window. A vision that lacks passion, is already on the path to downfall. Passion and belief are ingredients for a great brand-in-the-making.

1. Be passionate about what you do. It will show.
2. Have an unwavering belief in what you do. It doesn’t matter if parts of the journey are peppered with critics, skeptics and hurdles.
3. Don’t take yourself too seriously. Be endearing to people who work with you and people who you need to buy into you.
4. Stand for something. State it and live it wherever possible.
5. Perform. Without eventual results, it all comes down to naught.