Archives for the month of: February, 2013

Sunny Leone is the most searched Bollywood celebrity in the world.

So says the Times of India based on cumulated data gathered from Google, Youtube and the TOI website. In December of 2012 she was searched 3.5 core times. That is seriously way over the 1.6 crore searches for the 2nd best Katrina Kaif and many more times the 87 lakh searches for our true Bollywood queen Kareena Kapoor. Its more than a good chance that this is because of her history of being an Adult star in Canada before entering the star hungry Indian film industry. What is surprising is that the actors whom we expected to be topping the charts like Shah Rukh, Aamir and Amitabh, figure lower down the charts.

Maybe there is a lesson here. We are reminded of Kevin Roberts’ ingredients that go into a memorable brand – mystery, sensuality and intimacy.  It is probably not the best example to illustrate the depth of what Kevin Roberts means, but it definitely shows that when it comes to what people want it is not all about talent, or in the case of a brand, the product. It’s the aura and the mystique around the product, the myths, the legend that also go towards adding to the brand appeal.

Our top five insighImagets for building a personal brand on social media.

1. Keep content the hero. The magic of mystery. Myths and legends.

2. Stay relevant. Keep interactions rich.

3. Be genuine. Stay honest. Keep it unique.

4. Do it repeatedly.

5. Keep it simple. Have fun.

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“Your premium brand had better be delivering something special, or it’s not going to get the business”

Warren Buffet

It now seems to be in fashion to claim to be ‘premium’ or ‘luxury’. A recent ad by a Bangalore based builder claimed ‘Cheap Luxury Apartments’. These days most builders offering apartments with a high price tag are claiming to be premium. So what makes anything premium or luxury. Is it price? Is it size? or is it that special ingredient that makes it truly unique – one that touches an emotional chord or something that you cannot put an exact price on. Get this right and the proof of the pudding will be in the business your ‘premium’ or ‘luxury’ offering generates. Thank you Warren Buffet for the insight.