The launch ad for RBD shelters

RBD Homes gets Bangalore to sit up and take notice by just ‘Keeping Things Real’

All the exaggerations and clichés in the messaging of other real estate brands provided an opportunity for RBD to move away from these clichés and ‘commodification’ of the category. The new brand definition of RBD SHELTERS needed to break away from the over promise and under delivery of the ‘branded’ players. The RBD brand delvers on the core promise of a Realty Brand that promises to

“KEEP IT REAL.
AND BE THE HONEST BUILDER.”

Therefore, the core philosophy is
‘Never do we OVER PROMISE. Never will we UNDER DELIVER.’

Screen shot 2013-01-31 at 11.48.50 AMScreen shot 2013-01-31 at 11.48.17 AM

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