Case story – Boca Grande

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A LOCAL ICON JAVA CITY.
STARTING A NEW VENTURE IN CAFE BUSINESS.

Check the entire story at http://bloombox.in/Boca_Grande.html

 

Being able to express ourselves is so vital to the brand engineering process. It is in the DNA of each of us individually and collectively. Rahul Chawda, brand incubator at bloombox.in, has found his voice in an interesting activity. Check this out

http://epaper.newindianexpress.com/c/1248532

bloombox.in

Bloombox launches refreshed website that showcases its brand case studies – bloombox.in

Bloombox salutes Warren Buffet

“Warren Buffet. RESPECT” – Bloombox

“In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.” 
― Howard SchultzPour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

It is true. In the quest for ‘starting a business’, passion for what you do sometimes goes out of the window. A vision that lacks passion, is already on the path to downfall. Passion and belief are ingredients for a great brand-in-the-making.

1. Be passionate about what you do. It will show.
2. Have an unwavering belief in what you do. It doesn’t matter if parts of the journey are peppered with critics, skeptics and hurdles.
3. Don’t take yourself too seriously. Be endearing to people who work with you and people who you need to buy into you.
4. Stand for something. State it and live it wherever possible.
5. Perform. Without eventual results, it all comes down to naught.

Sunny Leone is the most searched Bollywood celebrity in the world.

So says the Times of India based on cumulated data gathered from Google, Youtube and the TOI website. In December of 2012 she was searched 3.5 core times. That is seriously way over the 1.6 crore searches for the 2nd best Katrina Kaif and many more times the 87 lakh searches for our true Bollywood queen Kareena Kapoor. Its more than a good chance that this is because of her history of being an Adult star in Canada before entering the star hungry Indian film industry. What is surprising is that the actors whom we expected to be topping the charts like Shah Rukh, Aamir and Amitabh, figure lower down the charts.

Maybe there is a lesson here. We are reminded of Kevin Roberts’ ingredients that go into a memorable brand – mystery, sensuality and intimacy.  It is probably not the best example to illustrate the depth of what Kevin Roberts means, but it definitely shows that when it comes to what people want it is not all about talent, or in the case of a brand, the product. It’s the aura and the mystique around the product, the myths, the legend that also go towards adding to the brand appeal.

Our top five insighImagets for building a personal brand on social media.

1. Keep content the hero. The magic of mystery. Myths and legends.

2. Stay relevant. Keep interactions rich.

3. Be genuine. Stay honest. Keep it unique.

4. Do it repeatedly.

5. Keep it simple. Have fun.

“Your premium brand had better be delivering something special, or it’s not going to get the business”

Warren Buffet

It now seems to be in fashion to claim to be ‘premium’ or ‘luxury’. A recent ad by a Bangalore based builder claimed ‘Cheap Luxury Apartments’. These days most builders offering apartments with a high price tag are claiming to be premium. So what makes anything premium or luxury. Is it price? Is it size? or is it that special ingredient that makes it truly unique – one that touches an emotional chord or something that you cannot put an exact price on. Get this right and the proof of the pudding will be in the business your ‘premium’ or ‘luxury’ offering generates. Thank you Warren Buffet for the insight.

The launch ad for RBD shelters

RBD Homes gets Bangalore to sit up and take notice by just ‘Keeping Things Real’

All the exaggerations and clichés in the messaging of other real estate brands provided an opportunity for RBD to move away from these clichés and ‘commodification’ of the category. The new brand definition of RBD SHELTERS needed to break away from the over promise and under delivery of the ‘branded’ players. The RBD brand delvers on the core promise of a Realty Brand that promises to

“KEEP IT REAL.
AND BE THE HONEST BUILDER.”

Therefore, the core philosophy is
‘Never do we OVER PROMISE. Never will we UNDER DELIVER.’

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